We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
RESPONSIBILITIES
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).
- Extensive knowledge of Social Media Platforms, Web Proficiency, Content Creation, Good Verbal and Written Communication Skills.
- Plan update and oversee the social media calendar and ensure deliverables are received and deadlines are met.
- Devising social media marketing strategies.
- To coordinate with marketing agencies to ensure delivery of Project and Corporate Collaterals and other deliverables.
REQUIREMENTS & SKILLS
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
Qualifications
- Bachelor’s degree in any field/(BSc) in CSE, CS preferred.
Experience: 2 to 3 years (s)
Additional Requirement
- Candidate must have Proficiency in English both speaking & writing as needed to work with foreign Developer/Engineer as needed to attend scrum meetings
- Both males and females are allowed to apply
Employment Status
- Full-time
Salary
- Negotiable
Compensation & Other Benefits
- Salary Review: Yearly 1 time
- Festival Bonus: 2
- Performance Bonus
- Opportunity to learn & grow with the latest technology
